✦ ESG Strategy
✦ SUSTAINABILITY COMMUNICATIONS
✦ PROJECT MANAGEMENT
✦ Digital MARKETING
✦ Social Media Management
✦ COMMUNICATIONS & DESIGN
✦ Feature writing
✦ Copywriting
✦ copy EDITING
Danna Peña
Hi! I’m a sustainability consultant, communications professional, and project manager based in Barcelona, Spain with an MSc in Sustainability Management and a BS in Advertising Management.
I’ve collaborated with diverse teams and worked with clients in the the US, the UK, Australia, the Netherlands, and the Philippines.
As a writer by nature, creative strategist, and sustainability advocate, I love working on projects at the intersection of sustainability, climate action, and communications.
I’m fluent in English and Filipino (my native tongues) and currently learning Spanish.
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10+
years of working
meaningful work
90+
articles published in print and online
455%
growth contributed
to global social media accounts
As an all-around writer and creative with
technical knowledge in sustainability, I can
help your organization, business, and brand
thrive through sustainability-driven
strategies, data analysis, and effective
storytelling.
In a nutshell
clients and collaborators
around the globe
25+
Career highlights
UPF Barcelona School of Management (Sep ‘23-Jul ’24)
Master of Science in Sustainability Management
Thesis: “From 'Clique-ing' to Consuming: Investigating the
Mediating Role of the Fear of Missing Out on Social Media Intensity
and Unsustainable Consumer Behaviors”
De La Salle University Manila (May ‘11-Nov ’14)
Bachelor of Science in Advertising Management
Dean’s Lister
Thesis: An IMC Plan for PepsiCo
Impact Sector Journalism & Marketing Specialist (Oct ‘24-
Present)
Black Fox Global, B Corp.
Co-Founder, Editor, & Writer (Oct ‘24-Present)
SEArcularity
Climate Reality Leader, Communicator (Oct ‘21-Present)
Social Media Manager & Writer (Dec ‘16-Present)
Copywriting & Social Media: The Pink Stuff USA, Sustainable Clean,
The SHEeo Society, RJ Living, CanvaBylines: The Philippine Star, Rappler, Manila Bulletin
Climate Journalism Fellow (Nov ‘20-Dec ‘20)
Climate Tracker
Community Manager & Writer (Sep ‘20-Oct ’22)
Beautiful Destinations, Beautiful Cuisines, Beautiful Matters
Senior Staff Writer & Social Media Manager (Dec ‘18-Oct ’20)
Deal Grocer, BeautyMnl, & ShopLite
Others (2015+)
Institute for Climate and Sustainable Cities, DDB Tribal Worldwide,
BBDO Guerrero, Zalora
Educational milestones
Articles
How persons with disabilities are part of the climate solution, The Philippine Star, 2024
How social media culture of consumerism is fueling the climate crisis, Manila Bulletin, 2022
Mitzi Jonelle Tan on fighting for climate justice on and off the streets, Young Star by The Philippine Star, 2021
*More projects and articles are available upon request.
Project Wheels of Justice believes in an equitable society where the law is accessible to all, The Philippine Star, 2024
CLIMATE ACTION
SUSTAINABILITY
CULTURE
Sustainability Communications & Consulting
Black Fox Global (B Corp) is a consultancy of innovative strategists who help raise vital funds
for social change organizations around the globe. I produce their Black Fox Brief, a highly
curated newsletter with over 4,000 subscribers which offers resources for nonprofits, funders,
and social entrepreneurs who seek timely and relevant news in the global impact sector.
Newsletters I produced:
2025
Volume 1 | MacKenzie Scott's Impact Investing & 2025 Sector Highlights
Volume 2 | From Wildfires to Women’s Rights Key Updates on Global Crises and Innovations
Volume 3 | World Economic Forum, Trump’s Return, and the Growing Divide Rising to the Challenge
Volume 4 | Global Aid, Climate, and DEI - Navigating the Shifts Under Trump 2.0
Volume 5 | From Crisis to Action - Fighting the US Aid Freeze with Collective Effort
Volume 6 | USAID in Crisis How to Take Action Now
Volume 7 | USAID Mobilization Resources, AU Call for Reparations, & WHO Seeks New Funding Paths
Volume 8 | USAID’s Collapse A Crisis That Could Spark a Better Aid Model?
Volume 9 | IWD 2025 Progress or Backslide? The Fight for Gender Equality
Volume 10 | Gender Equality Today: Govts Report Backlash on Women’s Rights, Canada Steps Up
Volume 14 | Philanthropy Takes a Stand Amid Global Funding Crisis
Volume 15 | Earth Day Special: The Interconnectedness of Climate and Global Impact Issues
2024
Volume 3 | Shifting Tides Post-Election Outlook for Foreign Aid
Volume 4 | Nonprofits Under Threat What You Need to Know
Volume 5 | The $300B Climate Pledge, G20 Tax Deals, and Philanthropy's Reckoning
Volume 6 | Global Generosity Breaks Records—But Can It Keep Up with the Crises?
Sustainability Communications & Consulting
Save Philippine Seas is a non-profit organization that aims to conserve coastal and marine resources by empowering ‘seatizens’ for collective action and behavior change. As their project-based writer and consultant, I worked on the "Earthducation Manual", a guide for schools that aims to educate and empower its users on the steps needed to foster an environmentally responsible and eco-friendly campus.
Institute for Climate and Sustainable Cities (ISCS) is an international climate and energy policy group based in the Philippines advancing climate resilience and low carbon development. I was their project-based consultant for GCFWatch, a civil society platform for sharing information about Green Climate Fund projects and programs at a national level, as well as tracking policies and pledges to the fund.
The SHEeo Society is a brand and community for multi-passionate, confident, effortless, and driven modern women. Its private members club empowers Modern Women to confidently show up as their authentic selves in life and business. As their project-based copywriter, I wrote motivational and inspiring bite-sized articles that promoted mindful living, which boosted engagement and drove follower growth on their Instagram.
BeautyMnl.com is a homegrown e-commerce brand in the Philippines. I was part of the Brand Marketing team and specialized in content creation, social media strategy and analytics, and community management. Besides writing copy for marketing collaterals, I also contributed to Bloom, the brand’s online magazine.
Copywriting
*More projects are available upon request.
Social Media & Community Management
As the Community Manager & Lead Writer, I spearheaded the 80% growth (13.7 million to 24.7 million followers) of the account through data-driven strategies and compelling, value-adding content.
As the Social Media Manager, I contributed to the 455% growth (4k followers to 22.2k followers) of the account through influencer collaborations, copywriting, and data-driven content strategy.
As the Social Media Manager, I spearheaded the launch of the Instagram and drove the growth of 100 followers through content planning, copywriting, and compelling visuals.
*More projects are available upon request.
Testimonials
Danna is a versatile writer. She can easily adapt to any brand voice you give her. Aside from her superb talent in writing, she’s highly organized and meets deadlines with diligence. I’m a personal fan of her work. Her writings show her incredible and profound way of thinking—an added value any to commercial and content writing efforts.
JASMINE S.
Entrepreneur & Project Manager
SILOAM S.
Video Editor
Danna is one of the best professionals that I've worked with. We work together on social media projects for various clients. She writes the copies, conceptualizes, researches & manages the assets for the online content. I edit the videos. Everything is organized: [she] schedules, assets, etc., giving us time to provide more value to the clients while having a healthy work-life balance.
KAT E.
Art Director & Graphic Designer
It was always so easy to work with her. What struck me most about her work was her remarkable writing skills, which effortlessly adapt to different tones and brand personas. She has a talent for crafting compelling content and social media strategies tailored to diverse brand voices. Her creativity and attention to detail were evident in every piece of content she produced.