✦ ESG Strategy

SUSTAINABILITY COMMUNICATIONS

  • ✦ PROJECT MANAGEMENT


Digital MARKETING

Social Media Management

✦ COMMUNICATIONS & DESIGN


  • ✦ Feature writing

✦ Copywriting

  • ✦ copy EDITING

Danna Peña

  • Hi! I’m a sustainability consultant, communications professional, and project manager based in Barcelona, Spain with an MSc in Sustainability Management and a BS in Advertising Management.


  • I’ve collaborated with diverse teams and worked with clients in the the US, the UK, Australia, the Netherlands, and the Philippines.


  • As a writer by nature, creative strategist, and sustainability advocate, I love working on projects at the intersection of sustainability, climate action, and communications.


  • I’m fluent in English and Filipino (my native tongues) and currently learning Spanish.


  • Scroll down to learn more ⬇

10+

years of working

meaningful work

90+

articles published in print and online

455%

growth contributed

to global social media accounts

As an all-around writer and creative with
technical knowledge in sustainability, I can
help your organization, business, and brand
thrive through sustainability-driven
strategies, data analysis, and effective
storytelling.

In a nutshell

clients and collaborators

around the globe

25+

Career highlights

UPF Barcelona School of Management (Sep ‘23-Jul ’24)

Master of Science in Sustainability Management

  • Thesis: “From 'Clique-ing' to Consuming: Investigating the
    Mediating Role of the Fear of Missing Out on Social Media Intensity
    and Unsustainable Consumer Behaviors”


De La Salle University Manila (May ‘11-Nov ’14)

  • Bachelor of Science in Advertising Management

  • Dean’s Lister

Thesis: An IMC Plan for PepsiCo



Impact Sector Journalism & Marketing Specialist (Oct ‘24-
Present)

Black Fox Global, B Corp.


Co-Founder, Editor, & Writer (Oct ‘24-Present)

SEArcularity


Climate Reality Leader, Communicator (Oct ‘21-Present)

The Climate Reality Project


Social Media Manager & Writer (Dec ‘16-Present)

  • Copywriting & Social Media: The Pink Stuff USA, Sustainable Clean,
    The SHEeo Society, RJ Living, Canva

  • Bylines: The Philippine Star, Rappler, Manila Bulletin


Climate Journalism Fellow (Nov ‘20-Dec ‘20)

Climate Tracker


Community Manager & Writer (Sep ‘20-Oct ’22)

Beautiful Destinations, Beautiful Cuisines, Beautiful Matters


Senior Staff Writer & Social Media Manager (Dec ‘18-Oct ’20)

Deal Grocer, BeautyMnl, & ShopLite


Others (2015+)

Institute for Climate and Sustainable Cities, DDB Tribal Worldwide,
BBDO Guerrero, Zalora

Educational milestones

Sustainability Communications & Consulting

Black Fox Global (B Corp) is a consultancy of innovative strategists who help raise vital funds
for social change organizations around the globe. I produce their
Black Fox Brief, a highly
curated newsletter with over 4,000 subscribers which offers resources for nonprofits, funders,
and social entrepreneurs who seek timely and relevant news in the global impact sector.


Newsletters I produced:


2025

Volume 1 | MacKenzie Scott's Impact Investing & 2025 Sector Highlights

Volume 2 | From Wildfires to Women’s Rights Key Updates on Global Crises and Innovations

Volume 3 | World Economic Forum, Trump’s Return, and the Growing Divide Rising to the Challenge

Volume 4 | Global Aid, Climate, and DEI - Navigating the Shifts Under Trump 2.0

Volume 5 | From Crisis to Action - Fighting the US Aid Freeze with Collective Effort

Volume 6 | USAID in Crisis How to Take Action Now

Volume 7 | USAID Mobilization Resources, AU Call for Reparations, & WHO Seeks New Funding Paths

Volume 8 | USAID’s Collapse A Crisis That Could Spark a Better Aid Model?

Volume 9 | IWD 2025 Progress or Backslide? The Fight for Gender Equality

Volume 10 | Gender Equality Today: Govts Report Backlash on Women’s Rights, Canada Steps Up

Volume 14 | Philanthropy Takes a Stand Amid Global Funding Crisis

Volume 15 | Earth Day Special: The Interconnectedness of Climate and Global Impact Issues


2024

Volume 3 | Shifting Tides Post-Election Outlook for Foreign Aid

Volume 4 | Nonprofits Under Threat What You Need to Know

Volume 5 | The $300B Climate Pledge, G20 Tax Deals, and Philanthropy's Reckoning

Volume 6 | Global Generosity Breaks Records—But Can It Keep Up with the Crises?

Volume 7 | The U.S. Bill That Could Silence U.S. Nonprofits

Sustainability Communications & Consulting

Save Philippine Seas is a non-profit organization that aims to conserve coastal and marine resources by empowering ‘seatizens’ for collective action and behavior change. As their project-based writer and consultant, I worked on the "Earthducation Manual", a guide for schools that aims to educate and empower its users on the steps needed to foster an environmentally responsible and eco-friendly campus.

Institute for Climate and Sustainable Cities (ISCS) is an international climate and energy policy group based in the Philippines advancing climate resilience and low carbon development. I was their project-based consultant for GCFWatch, a civil society platform for sharing information about Green Climate Fund projects and programs at a national level, as well as tracking policies and pledges to the fund.

The SHEeo Society is a brand and community for multi-passionate, confident, effortless, and driven modern women. Its private members club empowers Modern Women to confidently show up as their authentic selves in life and business. As their project-based copywriter, I wrote motivational and inspiring bite-sized articles that promoted mindful living, which boosted engagement and drove follower growth on their Instagram.

BeautyMnl.com is a homegrown e-commerce brand in the Philippines. I was part of the Brand Marketing team and specialized in content creation, social media strategy and analytics, and community management. Besides writing copy for marketing collaterals, I also contributed to Bloom, the brand’s online magazine.

Copywriting

*More projects are available upon request.

Social Media & Community Management

As the Community Manager & Lead Writer, I spearheaded the 80% growth (13.7 million to 24.7 million followers) of the account through data-driven strategies and compelling, value-adding content.

As the Social Media Manager, I contributed to the 455% growth (4k followers to 22.2k followers) of the account through influencer collaborations, copywriting, and data-driven content strategy.

As the Social Media Manager, I spearheaded the launch of the Instagram and drove the growth of 100 followers through content planning, copywriting, and compelling visuals.

*More projects are available upon request.

Testimonials

  • Danna is a versatile writer. She can easily adapt to any brand voice you give her. Aside from her superb talent in writing, she’s highly organized and meets deadlines with diligence. I’m a personal fan of her work. Her writings show her incredible and profound way of thinking—an added value any to commercial and content writing efforts.

JASMINE S.

Entrepreneur & Project Manager

SILOAM S.

Video Editor

  • Danna is one of the best professionals that I've worked with. We work together on social media projects for various clients. She writes the copies, conceptualizes, researches & manages the assets for the online content. I edit the videos. Everything is organized: [she] schedules, assets, etc., giving us time to provide more value to the clients while having a healthy work-life balance.

KAT E.

Art Director & Graphic Designer

  • It was always so easy to work with her. What struck me most about her work was her remarkable writing skills, which effortlessly adapt to different tones and brand personas. She has a talent for crafting compelling content and social media strategies tailored to diverse brand voices. Her creativity and attention to detail were evident in every piece of content she produced.

Let’s create meaningful
work together

Available upon request.

Phone

pena.danna@gmail.com

Email

LINKS

Barcelona, Spain (Central Eastern Time)

LOCATION